February 1, 2023


Charlotte, NC. February 1, 2023 - Today, Fidlock USA announced that George Hincapie, one of the most accomplished cyclists of all time, has joined the Fidlock family as a sponsored athlete.

George, widely regarded as one of the greatest American riders in the history of the sport, brings a wealth of experience and knowledge to the Fidlock team. With 17 Tour de France finishes, 5 Olympic appearances, numerous national championships, and a long list of other accolades, George is a true legend of the sport.

“I’m excited to be using Fidlock water bottles and all their innovative accessories. The famous Fidlock ‘click’ is all it took.”, said George.

Fidlock USA is thrilled to have Hincapie on board, as he brings a wealth of experience and knowledge to the team. 

Patrick Keener, Fidlock USA CEO, said, "We are honored to have George Hincapie join our team. George's extensive knowledge and experience in the world of cycling, combined with his passion for the sport, make him perfect for Fidlock USA. We look forward to working with him and seeing his impact on our brand.”

As a Fidlock Athlete, Hincapie will use Fidlock's products, including their patented magnetic snap-on technology, during his training and racing. He will also provide valuable feedback to the Fidlock team to help them continue innovating and improving their products.

Fidlock is a leading innovative bike and outdoor accessories provider specializing in developing and producing magnetic closures for various applications, including bottles, airtight bags, phone accessories, and more.

For more information about Fidlock's products and George Hincapie's involvement, please contact or visit